Football Federation Australia

Narrative  |  Uniform Design

2019 FIFA Women’s World Cup

Art Director – Russell Grimley
Designer – Lane Porter  |  Narrative & Uniform Design (pattern, color, graphics, typography)

The new Australia home kit, part of the first National Team collection designed exclusively for the Matildas, channels an exuberant aesthetic born in the early ’90s. Melbourne’s famous Hosier Lane, a globally recognized street art hot spot, the famed Golden Wattle and its sickle-shaped stalks and macro and micro shots of the Australian landscape all coalesce in the graphic — one that serves to encapsulate contemporary Australia. “Never Say Die” is printed inside the kit, which is a common rallying cry among the Matildas.

“The kit is unreal, it’s such a different take on what we’ve seen in the past, and we couldn’t have hoped for a better looking home jersey,” says Kerr. “To have a kit designed just for the Matildas to play in, it’s a dream come true, and we are honored to be pulling on the green and gold. The socks are pretty wild too.”