Chelsea Football Club SU20

Narrative  |  Uniform Design  | Engineered Knit

Chelsea brings touches of Savile Row to Stamford Bridge.

Design Director – Pete Hoppins
Designer – Lane Porter  |  Narrative, Uniform Design (Unique Knit, color, graphics, typography) & prematch top

Chelsea Smart | Chelsea 2020/21 Home Kit

Inspired by London’s long association with master tailors and their exquisite craftsmanship, the Blues’ new home jersey ventures into the realm of statement shirting: a luscious, textured, modern classic, wholly befitting the capital’s most stylish club.

Chelsea’s new home look is made up of the blue jersey, blue shorts and white socks. The tasteful herringbone pattern covers both the shirt and the shorts, creating a sophisticated, textured effect. The jersey is framed by a deep, dark blue collar and trim on the sleeves. The trim is monogrammed with “CFC.”

Dark blue tape runs down the sides of the torso and is embossed with the phrase, “The Pride of London.” Both the font and the indigo lettering are reminiscent of the labels sewn inside London-crafted suits.

Young Lions | Chelsea 2020/21 Away Kit

Building on the theme of the club’s new home look, the Blues’ 2020-21 away colors celebrate the capital’s love affair with the craftsmanship of master tailors. The away kit also adds an injection of millennial swagger — perfect for the confident, emerging talents lighting up Stamford Bridge under head coach Frank Lampard.

2019 Prematch Top
2020 UEFA Champions League Winners

Photo by David Ramos / Getty Images

Photo by David Ramos / Getty Images